On one hand, with thyabo亚博体育下载乌托邦l global companies

?growing demand in the Chinese market has driven the development of AppsFlyer’s

business in China and we have now gained the trust of many mobile companiesyabo亚博体育下载乌托邦.品茶微信

On the other hand, we also benefit from cooperating with such great compan

yabo亚博体育下载乌托邦ies. Their high standards and expectations strongly motivate and inspire us to keep imp

oving our product, customer experience and data accuracy. It helps us better serve our clients worldwide.

In Israeli culture, people are straightforward. Thiyabo亚博体育下载乌托邦品茶微信

s is a shared value that we appreciate in our daily work with Chinese companies. When I ask for prod

uct feedback, they tell us what they like and what they’d like us to improve, what challenges they are facing and how we ca

yabo亚博体育下载乌托邦n help them. Based on this feedback, we can develop and improve our products to better meet the market and e

volving market dynamics. This is one great example of the culture fit between Israel and China.

What are your views of the Chinese mobile market? What are some of the latest changes? What opportunity does it bring to your company?yabo亚博体育下载乌托邦

The China market is truly mobile-first-and it is thriving. According to a CNNIC (China Inter

yabo亚博体育下载乌托邦品茶微信net Network Information Center) report, there are 829 million netizens in China, 98.6 percent of whom acce

ss the internet using mobile devices. The support of emerging infrastructure-for example, the fast development of 4G and

5G in China, plus cheaper data packages and the greater accessibility of smartphones and apps for developing po

pulations-has meant an influx of heavy downloads and app activity that is predicted to continue.yabo亚博体育下载乌托邦

In addition, China is also a dominant leader in terms of both app downloads and in-app consumer spending. With its stro

ng international presence, China’s potential as an app market has jumped exponentially in the past year or two and is e

xpected to hit 120 billion downloads and $62.4 billion in consumer spending by 2022.yabo亚博体育下载乌托邦品茶微信

Under the trend of more refined advertising, AppsFlyer can help advertis

ers determine which campaigns are successful, where and when-serving as a go-to resource for deciding how to s

elect efficient distribution platforms for advertisers. We see a huge opportunity in the Chinyabo亚博体育下载乌托邦

a market, reflected in the strong demand for data tracking and marketing attribution, and the strong willingness of Ch

inese companies to enter the global market. With the common goal of making Chinese comp

anies successful, this will be a win-win cooperation for us and our Chinese customers.yabo亚博体育下载乌托邦品茶微信

Since more and more firms are targeting overseas markets, what major challenges do you think they are facing?

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